Skip to content

Programs : Brochure

This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.
  • Locations: New York, NY, United States;
  • Program Terms: Maymester
  • Homepage: Click to visit
  • Cost of Attendance Sheets: Maymester
  • This program is currently not accepting applications.
Dates / Deadlines:

There are currently no active application cycles for this program.
Fact Sheet:
#i18n(14)#
Program Category: UGA Domestic Type of Instruction: Experiential, Fieldwork/Research, Lecture, Study-Travel
Classes With: International Students, U.S. Students, UGA Students Language Program: No
Language of Instruction: English Taught By: UGA/U.S. Professor(s)
Housing Location: Off-Campus Housing Type: Hotel/Hostel
Work Opportunity: No Volunteer Opportunity: No
Scholarship Availability: No College/School: Grady
Academic Area: Advertising, Art, Communication Studies, Consumer Journalism, Design, Digital and Broadcast Journalism, Economics, Family and Consumer Sciences Education, Fashion Merchandising, Finance, Financial Planning, Furnishings and Interiors, General Business, Interdisciplinary Studies, International Affairs, International Business, Journalism, Journalism and Mass Communication, Management, Management Information Systems, Marketing, Marketing Research, Mass Communication, Mass Media Arts, Merchandising, Music, Musical Arts, Nonprofit Organizations, Public Administration, Research and Evaluation Methodology, Studio Art, Textile Participant Selection: Not competitive
Minimum GPA Requirement: 2.5 or above Number of Student Participants: 11-20 students
Type of Admission: By deadline or until program fills Open to non-UGA students: Yes
Program Description:

NYC maymester banner

ADPR NYC Maymester 2018

You've wondered about their mysterious acronyms. Idolized their client rosters. Studied their strategic approaches. And drooled over their work. Now explore the world's top communication agencies themselves. Learn about the structure of the industry's holding companies and its agency family trees. Get in touch with the latest trends, see up-to-the-minute work, and find out where the industry is headed. Get a real-time feel for the agency landscape and daily work environment.

While in New York, you'll be invited inside the hallowed halls to experience a firsthand look at traditional and nontraditional ad agencies; PR firms; and media branding, interactive, consumer culture, and viral content companies. You'll get a taste of how brands are propelled from the Big Apple, at places such as Saatchi & Saatchi, Translation, McGarry Bowen, McCann-Erickson, Amp3, Weber Shandwick, Agent16, TBWA, Interbrand, Lucky Branded Entertainment, Ketchum, BBDO, PHD, Mother, Razorfish, and Tribal DDB, among others.

NYC Maymester Group photo
Program Location

On campus in Athens for weeks 1 and 3, in NYC for week 2.

Your Faculty
Professor Kirsten Strausbaugh-Hutchinson teaches Advertising Message Strategy, Advanced Portfolio, Graphic Communication, and Advertising Campaigns. She serves as faculty advisor to the UGA AdClub, the student-run ad agency Hooper Sanford Baldwin Thomas, and the design house Studio120. Her instructional activities, in conjunction with these student-run organizations, are designed to promote advertising as a major and to provide students with exposure to professionals and issues in the field. Additionally, she coordinates and serves as faculty escort for the AdClub's annual New York Agency Tour.

About Grady @ NYC

•  an essential understanding of the advertising and commercial communication industries, their processes, relationships, and most notable campaigns and case studies
•  particular exposure to the New York mecca, its players, and their strategic and creative approaches to solving clients' marketing and communications problems

Cosmo pic in NYC 2017

2018 Program Itinerary

Class begins May 9, 2018 and will end May 31. Students are expected to arrive in NYC on Sunday, May 20th and depart on Saturday May 26th.

Housing 

Our accommodations for the NYC Agency Tour are at the fabulous ROW NYC Hotel. Take in the city from a prime location at the center of entertainment, ROWNYC roomdining, and transportation!
http://rownyc.com/ 









Program Costs

The program fee includes accommodations at ROW NYC Hotel. The program fee is generally around $750-800.

Other costs that are not included in the fee, which students are responsible for, include: 
- Transportation to/from NYC
- Local ground transportation in NYC
- UGA Alumni event registration fee
- Meals
- Entertainment


Program Ratings:
Accuracy and usefulness of orientation materials:
1 2 3 4 5
Safety of location, facilities, excursions, and transportation:
1 2 3 4 5
Academic quality, appropriateness of workload:
1 2 3 4 5
Choice of location for excursions, field trips, site visits:
1 2 3 4 5
Safety, cleanliness, comfort and appropriateness of housing:
1 2 3 4 5
Opportunities to learn about and interact with the local culture:
1 2 3 4 5
Opportunities to learn about and interact with the local culture/people:
1 2 3 4 5
Overall effectiveness of program staff in managing program:
1 2 3 4 5
Effectiveness of program staff in handling academic and personal needs and concerns:
1 2 3 4 5
Value of the program in relation to the cost:
1 2 3 4 5
Overall quality of the program in relation to expectations:
1 2 3 4 5

This program is currently not accepting applications.