UGA- Grady- Choose China Advertising/
Public Relations Study Abroad Program
Join us as we travel to China to learn about advertising and public relations in one of the fastest emerging markets in the world. Offered through the Department of Advertising and Public Relations at the University of Georgia, our study abroad program provides an unparalleled learning experience for students who want to visit China to see and learn about one of the future centers of brand communication.
Being that it was a British colony up until 1997, Hong Kong is indisputably the most westernized city in China. Many Hong Kongers even consider their city as its own entity, an oasis of free media and commerce on the fringe of Mainland China. Considered a city-state and a Special Administrative Region of the People’s Republic of China, it runs on the principle of “one country, two systems.” After the First Opium War in the 1840s Hong Kong became a British colony, but changed hands between Japan and England a few times before returning to China where it has a high degree of autonomy in all matters except foreign relations and military defense. As the third most important leading international financial center, it should come as no surprise then that Hong Kong was chosen as the point of departure for the trip. However, while Hong Kong openly exemplifies western ideals, the fact remains that the city lay half a world away from familiarity for the students who participated in the program. The fast-paced, highly competitive nature of the eastern market has created a city with a relentless work ethic that can be seen in everyone from the local students to the businessmen. Aside from these eastern influences in business practice, the UGA students experienced cultural nuances through obscure cuisine and the family style dining use of the lazy Susan. These aspects would be common throughout the rest of the trip.
Dr. Juan Meng, Ph. D., Program Director
Rebekah Ryan, Distance Learning Coordinator
Study Abroad in China
Summer 1 2018
- Global Advertising and Public Relations, 3 hours
Course Description: Theoretical and practical approaches to advertising, public relations, and related communication fields. Emphasis is placed on critical thinking, analytical processes, and acquisition of specialized knowledge pertaining to the seminar topic.
The Program Itinerary for Summer 1 2018 have not been finalized at this time. Below is an outline of Summer 2017's program itinerary when it operated in Maymester term. The itinerary should be similar to what is below.'
||-Students will arrive in Shanghai
||-Shanghai (8 nights)
|May 18 -22
||-Last day of class
||-Depart from Hong Kong
During the program, students are typically placed in double rooms, single-sex only in hotels in each city. Rooms are fully equipped with a desk, phone, internet access (broadband access), air conditioning and a daily cleaning service for the common areas. Laundry facilities are available with a pre-paid laundry card or coins. Specific lodging information is not available at this time.
The program costs vary from year to year depending on number of students enrolled, exchange rates, and logistical cost changes. The total cost for Summer 2018 hasn’t been determined at this time and is subject to change slightly from what is advertised to students. For Summer 2017 the PROGRAM FEE was $4,700 (this includes the $300 security deposit paid upon acceptance to the program). In addition to the program fee, students are expected to pay 3 hours of In-state tuition and UGA Mandatory Fees through their Athena student accounts after registration. The HOPE and Zell Miller scholarships can be applied towards TUITION only if applicable. **non-UGA transient students may have an additional $250 fee upon registration**
The program fee listed above includes the following:
- 3 weeks lodging in hotels or student accommodations in Shanghai, Beijing, and Hong Kong
- Travel Health Insurance
- 1-2 group meals per day
- 2 domestic flights from city to city
- The Majority of ground transportation while in each City
- Some faculty related expenses
- Program related excursions and activities
- Miscellaneous minor program expenses
The program fee listed above does not include:
- 3 hours of in-state tuition and UGA Mandatory fees ($954 for 3 hours of tuition + $323 in Mandatory Fees)
- International airfare (typically around $1,300 - $1,500 depending)
- Some ground transportation while in each City (personal travel)
- Some meals
- Personal Purchases
- Passport cost if the student does not have one already
- Student Visa (around $175) - these will be ordered as a group with $175 checks being turned in to the program director upon request.
- Miscellaneous expenses