Programs > Brochure
UGA - Grady - Choose China Advertising/Public Relations Study Abroad
Beijing, China; Hong Kong, China; Shanghai, China; Xi An, China (Outgoing Program )
|Homepage:||Click to visit|
|Cost of Attendance Sheets||
|Dates / Deadlines:|
|Program Category:||UGA Faculty-Led||Sponsor:||The University of Georgia|
|Work Opportunity:||No||Volunteer Opportunity:||No|
|Academic Area:||Advertising, Public Relations||Minimum number of credit hours:||3|
|Maximum number of credit hours:||3||Participant Selection:||Not competitive|
|Minimum GPA Requirement:||2.7 or above||Number of Student Participants:||6-10 students|
|Type of Admission:||By deadline or until program fills||Open to non-UGA students:||Yes|
UGA- Grady- Choose China Advertising/
Join us as we travel to China to learn about advertising and public relations in one of the fastest emerging markets in the world. Offered through the Department of Advertising and Public Relations at the University of Georgia, our study abroad program provides an unparalleled learning experience for students who want to visit China to see and learn about one of the future centers of brand communication.
Public Relations Study Abroad Program
Program LocationBeing that it was a British colony up until 1997, Hong Kong is indisputably the most westernized city in China. Many Hong Kongers even consider their city as its own entity, an oasis of free media and commerce on the fringe of Mainland China. Considered a city-state and a Special Administrative Region of the People’s Republic of China, it runs on the principle of “one country, two systems.” After the First Opium War in the 1840s Hong Kong became a British colony, but changed hands between Japan and England a few times before returning to China where it has a high degree of autonomy in all matters except foreign relations and military defense. As the third most important leading international financial center, it should come as no surprise then that Hong Kong was chosen as the point of departure for the trip. However, while Hong Kong openly exemplifies western ideals, the fact remains that the city lay half a world away from familiarity for the students who participated in the program. The fast-paced, highly competitive nature of the eastern market has created a city with a relentless work ethic that can be seen in everyone from the local students to the businessmen. Aside from these eastern influences in business practice, the UGA students experienced cultural nuances through obscure cuisine and the family style dining use of the lazy Susan. These aspects would be common throughout the rest of the trip.
Contact InformationDr. Juan Meng, Ph. D., Program Director
Academic ProgramStudy Abroad in China
Course Offerings: May 2017
ADPR 5992/7992 - Global Advertising and Public Relations, 3 hours
Course Description: Theoretical and practical approaches to advertising, public relations, and related communication fields. Emphasis is placed on critical thinking, analytical processes, and acquisition of specialized knowledge pertaining to the seminar topic.
|May 10||-Students will arrive in Shanghai|
|May 10||-Program starts|
|May 10-18||-Shanghai (8 nights)|
|May 18 -22||-Beijing|
|May 22-29||-Hong Kong|
|May 28||-Last day of class|
|May 29||-Depart from Hong Kong|
HousingMost meals are covered in the program fee, however students will not be receiving a weekly allowance for food. Students will need to budget for some individual meals based on individual needs.
During the program, students are typically placed in double rooms, single-sex only. We will be staying in international guest houses of universities in China. The guest houses are located within easy access to shopping and restaurants in the adjacent residential neighborhood. The guest house accommodations are similar to hotel accommodations in that rooms are fully equipped with a desk, phone, internet access (broadband access), air conditioning and a daily cleaning service for the common areas. Laundry facilities are available with a pre-paid laundry card or coins. Students will stay at a hotel as a group during the week in Beijing.
Program CostsThe Bursar’s Office will bill you for the $300 down payment. If you are accepted, the down payment is applied to your total program cost. If you are not accepted, the down payment is refunded to you. If you withdraw from the ADPR China Program after being accepted your $300 will not be refunded. The program fee for the China Study Abroad program is $4499 USD. Participants will also register and pay for 3-hours of academic credit. The estimated costs of tuition and course fees are $1071 USD. Non-UGA students are also responsible for a $250 USD fee. All fees will be billed to your UGA account pending acceptance into the program. Also, a $175 USD fee for visa processing will be charged for all students who need a visa to visit China. (Tuition costs above are 2016 estimated costs - subject to change).
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